Two new partnerships with digital media distribution platforms are allowing publishers to make it even easier to get electronic books in the hands of travelers this month.
On May 6, Kobo, a Rakuten company, and Global Eagle Entertainment, Inc. launched a reading platform that will allow Southwest Airlines passengers to access, through their personal WiFi-enabled devices, a complimentary entertainment portal while onboard. This portal will be replete with full books and extended previews of top titles and new releases from major publishers such as Penguin Random House, HarperCollins, Hachette Book Group, Simon & Schuster, Macmillan, and more.
Similarly, on May 15, Simon & Schuster announced a partnership with Foli, another digital-content mobile-distribution company that has specialized in providing hotels and airports with access to digital copies of leisure magazines. Together, the two companies will use geo-location technology to deliver a specific book, or collection of books, to a specific location. To kick off, Simon & Schuster is making available David McCullough’s highly anticipated biography The Wright Brothers available at the National Air and Space Museum, several airports, and the Wrightsville Memorial in North Carolina. It will make several bestsellers available at partnering hotels and airport lounges across the U.S.
Both digital delivery platforms will make the books available to customers only while they are at specific locations (while aboard the Southwest airlines flights, or for a total of three days at the locations Simon & Schuster has selected for their titles), and allow users the option to purchase the books if they are not finished with them by the time their flights or stays end.