In an episode of HBO’s Girls titled “Free Snacks,” aspiring writer Hannah Horvath lands a job producing “advertorial” content at GQ. Characteristically sharp and observant, she immediately brainstorms circles around her coworkers; at this rate, they suggest, she could really make a name for herself. But Hannah isn’t interested.
It’s 1979 and the Mad Men-esque execs were in a cab, on the way to present a corporate identity theme to the bigwigs at GE. The current version was pretty clunky and they knew it: We make the things that make life good.” Their agency teams had spent weeks