The best horror, in writing or movies, occurs when we understand it the least. Not in the sense of “jump scares,” but rather in the sense of how it is being built and portrayed.
What scares you? is a personal question, I’ve always thought. Fear is a universal emotion, a rhetorical choice in arguments that we can all connect to, and we all find connections to the fears that most everyone shares: isolation, the unknown, death. However, it is also extremely individual.