When you start selling perfumes, you are in the business of selling stories. You must learn to be adept in all the tools a writer needs to do their work well. Scent is the most primal sense, the surest trigger of memory, of instinct.
I recently fell in love with Colm Tóibín’s The Master, a novel about the life of “master” writer Henry James. Notable writers such as Michael Cunningham describe the novel, shortlisted in 2004 for the Man Booker, as “almost shockingly close to the mystery of art itself.”