There’s an old joke in publishing about consultants, though it’s probably rooted in truth. A new executive hires a prestigious firm to spend months on an expensive deep dive, and they come back, excited, with one key insight: “You should publish more bestsellers, and fewer books that aren’t bestsellers.”
When I talk to a new potential client, one of the things we go over is potential advances. Most nonfiction writers get between $25,000 and $75,000; fiction writers, a fraction of that. Everyone who gets more than that did something remarkable to get there. During this conversation, many writers have
When I was making the switch last year from being an editor to being an agent, I heard from older agents that I was making a huge mistake. Advances are shrinking, they said. Midlist authors are going without contracts, and everybody is self-publishing. The whole industry is falling apart!