Chipotle Archive
Round-Down: McDonald’s Happy Readers Initiative Fated for Great Success
Roald Dahl’s estate, the National Literacy Trust, and McDonald’s have teamed up in a smart, new installment of the fast food franchise’s recent UK literacy initiative, Happy Readers. Fourteen-million Roald Dahl books have been created specifically for the project, featuring excerpts from some of the author’s classics, and will
Round-Down: Literature To-Go
Restaurant chain Chipotle just announced plans to add to their recent “Cultivating Thought” series, including such writers as Jeffrey Eugenides, Amy Tan, and Neil Gaiman. The project’s promise is simple: great, short writing by these and other talented names–offered on burrito bags and soda cups. The prodigiously talented Jonathan