One of the best parts of being a book editor is that it gives you a magic power. You take a Microsoft Word file, wave your hand over it and say, “Now it’s a book.” And it’s a book. Up until that moment, it’s just words and ideas, and they could be changed, tweaked, or buried, never to see the light of day. After that, everyone, including the production department and the printer, believes it’s a book.
The creation of self-publishing has done little to erode that magical power. If you tell someone you’ve written a book, you can watch their eyes narrow as they wait to see what you might mean. Did you write something the length of a book? Or has a professional editor waved her magic hands over it and transmuted that into a book?
A book, the futurist Umair Haque once said, is already a perfected technology. An ebook has some advantages, but not enough to eliminate print books. It turns out the invention of ebooks is less analogous to the invention of the automobile and something more like the invention of shorts. Shorts are great, but they didn’t make everyone throw away their pants.
I thought of this late last week when I read about the closing of Atavist Books. Investors had put big money (by book publishing standards) into this startup, which was supposed to disrupt the book industry. The company only lasted for a little over two years before pulling the plug. For this to have happened, a lot of very smart people had to have completely misunderstood why readers read, and it’s worth figuring out what their mistakes were. Continue reading